Wednesday, November 13, 2013

Paul Mirocha: Rebranding Altavita Tea

Paul Mirocha’s gorgeous botanical illustrations anchored a massive rebranding project for Altavita Herbal Teas. With 46 different herbs, the Alvita shelves read like an illus­trated encyclo­pedia of ancient and modern medicinal plants. “I’m a terrible gardener,” Paul admits, “But I love plants. So I just draw them!”

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