Thursday, May 6, 2010

Richard Bornemann: Honey Dew Donuts

Richard Bornemann worked with Honey Dew Donuts, a New England doughnut franchise, on a new promotion for broadcast named “Dew Tube.” Styled as a YouTube type video portal, Dew Tube allows the near fanatical fans of the company's donuts to post videos online describing their passion. Videos are then selected to run as TV spots.

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