Friday, October 16, 2009

Richard Bornemann: Picturing Hypertac

Richard Bornemann, Marketing Materials, 3D Illustration
The Hypertronics Corporation commissioned Richard Bornemann to create a photorealistic, highly detailed, 3D image of their flagship product, Hypertac™, for use in print, PowerPoint, and website marketing materials. Because of the system’s small size (a fraction of a millimeter) and because the product was to be shown so that the individual components would be “floating” relative to one another, traditional photography was not an option.

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