Monday, April 9, 2007

Jill Calder: New Yorker Mini Takeover

Jill Calder’s whimsical artwork takes over the April 16, 2007 issue of the New Yorker magazine with a narrative series of ads for Mass Mutual Financial Group. The New Yorker selected about 40 illustrators for Mass Mutual and their ad agency, Mullen, to choose from, which eventually whittled down to Jill; her job was to bring their concept to life. Jill shares the collaborative process that went into this very special interplay of editorial and advertising here.